Santa Cruz Farmers Markets: Days, Hours & Locations
No farmers market in Santa Cruz County today, Monday 5 October. Next: Tuesday 6 October, Felton Farmers' Market, 1:30–5:30pm at Downtown Felton, on Highway 9, Felton.
Santa Cruz County has four year-round farmers markets: Wednesday afternoon downtown, Saturday morning on the Westside and at Cabrillo College in Aptos, and Sunday morning in Live Oak. Two more, in Scotts Valley and Felton, are seasonal. Every day, time and address here comes from the market operators' own sites.
Looking for the other county? Monterey County farmers markets.
Farmers markets by day
| Monday | No market |
| Tuesday | Felton Farmers' Market |
| Wednesday | Downtown Santa Cruz Farmers' Market |
| Thursday | No market |
| Friday | No market |
| Saturday | Westside Santa Cruz Farmers' Market Aptos Farmers Market at Cabrillo College Scotts Valley Farmers' Market |
| Sunday | Live Oak/Eastside Farmers' Market |
Which market fits your visit
- — A weekend in Santa Cruz, any time of year. Both days are covered. Saturday has the Westside market (9am–1pm) and Aptos at Cabrillo College (8am–noon). Sunday has Live Oak at 15th and East Cliff (9am–1pm).
- — A weekday lunch break downtown. The Downtown market runs Wednesday 12:30–5pm on Cedar Street, between Walnut and Church. It moved there in June 2025, so listings from before then may give its old location.
- — Monday, Thursday or Friday. No market on this page runs on those days. Watsonville's Friday market exists, but its hours could not be confirmed from an operator source — see the note at the foot of the page.
- — Felton on a hot afternoon. This is the one most likely to catch you out. The operator cancels Felton at 95°F or under a National Weather Service heat advisory, and its season ends on Tuesday 27 October. Check before driving up Highway 9.
- — Shopping with CalFresh. The five Santa Cruz Community Farmers' Markets match EBT up to $15 in Market Match tokens — swipe $15 of EBT and you get another $15 in tokens to spend on fruit and vegetables. At Aptos, EBT stops at 11am, an hour before the market closes.
Santa Cruz
Downtown Santa Cruz Farmers' Market
- — Wednesdays, 12:30–5pm · Year round
- — Cedar Street & Church Street, Santa Cruz, CA. On Cedar Street from Walnut Avenue to Church Street, around the corner onto Church toward the library, plus the small parking lot there. Open in Maps
- — You can enrol in CalFresh at the Downtown market on any Wednesday.
- — Every Wednesday, year round, rain or shine.
- — The market moved to Cedar and Church on 4 June 2025. The operator calls it home until a permanent market is built, which it expects to break ground in 2027 or 2028.
The operator's largest and oldest market, running since 1990 one block off Pacific Avenue. Many of its farms, the operator says, were and remain pillars of the organic and ecological farming movement.
By the operator's account it also has the county's widest spread of cultural food: naan and curry, Argentinian empanadas, Eritrean dishes, Salvadoran pupusas, traditional Italian cookies, Oaxacan dishes and long-ferment breads and pastries.
Two things only this market has: a free bike valet, and a Veggie Valet at the information booth that holds your bags while you fetch the car or keep shopping. There is no scheduled music downtown — buskers only.
Who sells at Downtown Santa Cruz Farmers' Market
42 names on the operator's published vendor list. From the operator's vendor directory, which is undated and does not include every stall its own market pages name. Stalls vary week to week, so this tells you who trades here, not who will be there on a given day.
Farmers (27): Apricot King Orchards (Hollister), Blossoms Farm (Aromas and Moss Landing), Blue Heron Farms (Watsonville), Brokaw Nursery (Watsonville), Casalegno Family Farm (Soquel), Cavanaugh Color (Watsonville), Dirty Girl Produce (Santa Cruz), Flowers at the Sea (Moss Landing), Flying Disc Ranch (Thermal), Fogline Farm (Santa Cruz), Four Sisters Farm (Aromas), Garden Variety Cheese (Royal Oaks), Groundswell Farm (Santa Cruz), JCG Farm (Watsonville), Kashiwase Farms (Winton), Ken’s Top Notch (Reedly), Live Earth Farm (Watsonville), Molino Creek Farm (Davenport), New Natives (Freedom), Pacific Rare Plants (Watsonville), Pinnacle Farm (San Juan Bautista), Rodoni Farms (Santa Cruz), Santa Cruz Permaculture (Santa Cruz), Stackhouse Brothers Orchards (Hickman), Sumano’s Organic Mushrooms (San Juan Bautista), Triple Delight Blueberries (Caruthers), Twin Girls Farm.
Food makers and artisans (15): Companion Bakers (Santa Cruz), Delicious Crepes (San Jose), Dos Hermanos Pupuseria (Santa Cruz), H & H Fresh Fish Co., Inc., Hakouya (Santa Cruz), Hidden Fortress Coffee Roasting (Royal Oaks), Il Biscotto (Monterey), India Gourmet, La Vie Pure Food Collective, NahNa (Boulder Creek), Penny Ice Creamery (Sant Cruz), RoliRoti Gourmet Rotisserie, Switch Bakery (Monterey), Tía Beré (Watsonville), Wild Stone Bakery (Boulder Creek).
Santa Cruz Community Farmers' Markets · checked 3 October · payment rules
Westside Santa Cruz Farmers' Market
- — Saturdays, 9am–1pm · Year round
- — Highway 1 & Western Drive — Mission Street Extension & Western Drive, Santa Cruz, CA. Open in Maps
- — Parking: The operator describes "an abundance of free parking".
- — Every Saturday, year round, rain or shine. Live music from 10am.
A community hub for nearly 20 years, serving the west end of Santa Cruz, Bonny Doon, the North Coast and UC Santa Cruz. Produce, artisan food, body products, garden starts, sustainable seafood, pasture-raised meat, flowers and eggs, plus cook-to-order meals and a full espresso bar run by Foolhardy Coffee.
The operator pitches it as the start of a day out at Natural Bridges, Wilder Ranch or further up the coast. Four times a year a Gift Fair adds 10 to 12 local makers; the next date it lists is 12 December.
Who sells at Westside Santa Cruz Farmers' Market
29 names on the operator's published vendor list. From the operator's vendor directory, which is undated and does not include every stall its own market pages name. Stalls vary week to week, so this tells you who trades here, not who will be there on a given day.
Farmers (19): Apricot King Orchards (Hollister), Billy Bob Orchard (Watsonville), Blossoms Farm (Aromas and Moss Landing), Blue House Farm (Pescadero), Epicenter (La Selva), Flowers at the Sea (Moss Landing), Flying Disc Ranch (Thermal), Fogline Farm (Santa Cruz), Herman Ranches (Madera), JCG Farm (Watsonville), Kashiwase Farms (Winton), Ken’s Top Notch (Reedly), Live Earth Farm (Watsonville), New Natives (Freedom), Rodoni Farms (Santa Cruz), Santa Cruz Permaculture (Santa Cruz), Sumano’s Organic Mushrooms (San Juan Bautista), Triple Delight Blueberries (Caruthers), Twin Girls Farm.
Food makers and artisans (10): Companion Bakers (Santa Cruz), Dos Hermanos Pupuseria (Santa Cruz), H & H Fresh Fish Co., Inc., Hakouya (Santa Cruz), Il Biscotto (Monterey), La Vie Pure Food Collective, Pleasure Point Bakery (Santa Cruz), Santa Cruz Balsalmics (Capitola), Switch Bakery (Monterey), Tía Beré (Watsonville).
Santa Cruz Community Farmers' Markets · checked 3 October · payment rules
Live Oak
Live Oak/Eastside Farmers' Market
- — Sundays, 9am–1pm · Year round
- — 15th Avenue & East Cliff Drive, Santa Cruz, CA. Open in Maps
- — Every Sunday, year round, rain or shine. Live music from 10am.
- — Día de la Familia on the third Sunday of each month: Live Oak School District families and staff get a $10 produce-token gift, with a market hunt and face painting.
Started in 2000 and, in the operator's words, loved and depended on by Live Oak, Pleasure Point and Capitola — busy with families, cyclists and beachgoers. Tree-ripened fruit, greens, bread, nuts and legumes, sustainable seafood, pasture-raised organic meat and flowers.
It is the county's Sunday brunch market: Michoacán dishes, focaccia breakfast sandwiches from Melrose, crepes and pupusas, with coffee from Watsonville's Hidden Fortress.
Who sells at Live Oak/Eastside Farmers' Market
31 names on the operator's published vendor list. From the operator's vendor directory, which is undated and does not include every stall its own market pages name. Stalls vary week to week, so this tells you who trades here, not who will be there on a given day.
Farmers (19): Billy Bob Orchard (Watsonville), Blossoms Farm (Aromas and Moss Landing), Brokaw Nursery (Watsonville), Cavanaugh Color (Watsonville), Dirty Girl Produce (Santa Cruz), Flowers at the Sea (Moss Landing), Fogline Farm (Santa Cruz), Herman Ranches (Madera), JCG Farm (Watsonville), Kashiwase Farms (Winton), Ken’s Top Notch (Reedly), New Natives (Freedom), Rodoni Farms (Santa Cruz), Rooster Ridge Farm (Aptos), Sea to Sky Farm (Santa Cruz), Serendipity Farms (Aromas), Stackhouse Brothers Orchards (Hickman), Sumano’s Organic Mushrooms (San Juan Bautista), Tory Farm (Dinuba).
Food makers and artisans (12): Beckmann’s Old World Bakery (Santa Cruz), Companion Bakers (Santa Cruz), Delicious Crepes (San Jose), Dos Hermanos Pupuseria (Santa Cruz), H & H Fresh Fish Co., Inc., Hakouya (Santa Cruz), Hidden Fortress Coffee Roasting (Royal Oaks), Il Biscotto (Monterey), La Vie Pure Food Collective, Pleasure Point Bakery (Santa Cruz), Santa Cruz Balsalmics (Capitola), Tía Beré (Watsonville).
Santa Cruz Community Farmers' Markets · checked 3 October · payment rules
Aptos
Aptos Farmers Market at Cabrillo College
- — Saturdays, 8am–noon · Year round
- — Cabrillo College — 6500 Soquel Drive, Aptos, CA 95003. Open in Maps
- — Parking: Free parking at the college.
- — EBT / CalFresh: processed on the market's second level — 9–11am according to the operator's homepage, 8–11am according to its services page. Come between 9 and 11 to be covered by both.
- — Credit cards: buy Farmers Market Big Bucks at the Information Booth. Every vendor takes them like cash.
- — Every Saturday, year round, rain or shine.
- — Knife and garden-tool sharpening runs 8–11:30am every Saturday.
The operator says it has nearly 90 vendors: produce, flowers and specialty foods from small regional farms and makers, many certified organic or sustainable — eggs, cheese, seafood, olive oil, baked goods, fermented foods, mushrooms, plants and cut flowers.
By the operator's account it was voted America's Favorite Farmers Market in California three years running, 2011 to 2013, and was named Best Farmers Market in Good Times' 2025 Best of Santa Cruz County.
Who sells at Aptos Farmers Market at Cabrillo College
63 names on the operator's published vendor list. Each is shown with its home town and the operator's own production label. Stalls vary week to week, so this tells you who trades here, not who will be there on a given day.
Organic growers (15): Blossom’s Farm (Aromas), Blue Heron Farms (Watsonville), Borba Family Farms (Aromas), Cabrillo College Horticulture (Aptos), C E Farm (Paicines), Donna Dirt Farms (Santa Cruz), Fogline Farm (Soquel), Kashiwase Farms (Sanger), Molino Creek (Davenport), New Natives | Greensward (Aptos), P & K Farms (Watsonville), Phil Foster Ranch (Pinnacle) (Hollister), Prevedelli Farms (Watsonville), Spade & Plow Organics (San Martin), Sumano Mushrooms (San Juan Bautista).
Organic and conventional (1): Kirk Williams (Soledad).
Conventional growers (23): Astone’s Protea (Aptos), Bay Area Orchids (Half Moon Bay), Belle Farms (Watsonville), Brokaw Ranch Company (Santa Paula), Cavanaugh Color (Watsonville), Clara’s Eggs Farm (Watsonville), Coastal Paradise Nursery (Castroville), Fernandez Farms (Hollister), Gatanaga Nursery, Inc. (Salinas), Ichigo Farms (Salinas), K T Farms (Fresno), Market Farms (Salinas), Minazzoli Farms (Stockton), Munak Ranch (Paso Robles), Murakami Farms (Watsonville), Northridge Farms (Hollister), Pacific Rare Plant Nursery (Aptos), Pulido Farms (Hollister), Rancho Padre Farms (Exeter), Rodoni Farms (Santa Cruz), Santa Rosa Flowers (Watsonville), Schletewitz Family Farms (Sanger), Stackhouse Orchards (Hickman).
Bakers, makers and prepared food (22): Amen Bee Products (San Martin), Bay Living Culinary (Watsonville), Beckmann’s Bakery (Santa Cruz), Bigoli Fresh Artisan Pasta (Sand City), Companion Bakeshop (Aptos), Fiji Wild Coffee (Santa Cruz), Foustman’s Salami (San Juan Bautista), H & H Fresh Fish Company (Santa Cruz), Hidden Fortress Coffee (Watsonville), Hakouya Miso (Aptos), Kitchen Table Cultures (Monterey), La Marea of the Sea (Corralitos), Lily’s Roasted Corn (Watsonville), Living Swell Kombucha (Santa Cruz), MIF Seafood (Seaside), Rocky Oaks Goat Creamery (Clovis), Schoch Family Farmstead (Salinas), Sweet Elena’s Bakery (Sand City), Trellis and Vine (Santa Cruz), Wise Goat Organics (Hollister), Zen Natural Foods (Fresno), Zena Foods (Sacramento).
Monterey Bay Certified Farmers Markets · checked 3 October · payment rules
Scotts Valley
Scotts Valley Farmers' Market
- — Saturdays, 8am–noon · 2 May – 21 November 2026
- — Graham Plaza — 219 Mount Hermon Road, Scotts Valley, CA. Open in Maps
- — Seasonal: Saturdays from 2 May to 21 November 2026. The last market of the season is Saturday 21 November.
- — New location since 27 June 2026: the market moved to Graham Plaza ahead of renovation work at its old site, the Boys and Girls Club.
Started in 2009 with the City of Scotts Valley. Organic vegetables, fruit, herbs, pasture-raised eggs, flowers, meat, bread, seafood, pastries, an espresso bar and ready-to-eat food, with a local band every week.
Who sells at Scotts Valley Farmers' Market
19 names on the operator's published vendor list. From the operator's vendor directory, which is undated and does not include every stall its own market pages name. Stalls vary week to week, so this tells you who trades here, not who will be there on a given day.
Farmers (11): Billy Bob Orchard (Watsonville), Casalegno Family Farm (Soquel), Groundswell Farm (Santa Cruz), Herman Ranches (Madera), JCG Farm (Watsonville), Ken’s Top Notch (Reedly), Laurel Canyon Farm (Soquel), Live Earth Farm (Watsonville), Rodoni Farms (Santa Cruz), Stackhouse Brothers Orchards (Hickman), Triple Delight Blueberries (Caruthers).
Food makers and artisans (8): Beckmann’s Old World Bakery (Santa Cruz), Companion Bakers (Santa Cruz), Dos Hermanos Pupuseria (Santa Cruz), H & H Fresh Fish Co., Inc., Hidden Fortress Coffee Roasting (Royal Oaks), Il Biscotto (Monterey), La Vie Pure Food Collective, Twins Kitchen (Santa Cruz).
Santa Cruz Community Farmers' Markets · checked 3 October · payment rules
San Lorenzo Valley
Felton Farmers' Market
- — Tuesdays, 1:30–5:30pm · 5 May – 27 October 2026
- — Downtown Felton, on Highway 9 — 120 Russell Avenue, Felton, CA. Open in Maps
- — Seasonal: Tuesdays from 5 May to 27 October 2026. The last market of the season is Tuesday 27 October.
- — The operator cancels the Felton market when it reaches 95°F or the National Weather Service issues a Heat Advisory or Excessive Heat Warning. Check before you go on a hot day.
Running since 1987, the second-longest-running market in the county; SCCFM took it over in 2009. A family market for the San Lorenzo Valley, with a local band each week.
Farms the operator names include Casalegno, a centennial family farm (heritage garlic, beans, summer squash, heirloom tomatoes, early pears), Triple Delight for blueberries in late spring, Rodoni, Live Earth, Kashiwase and Stackhouse. Food includes H&H Fresh Fish, RoliRoti rotisserie chicken, Penny Ice Creamery, Beckmann's and Companion bakeries, Pakistani food from Roti and blue and yellow corn tortillas from Mexy.
Who sells at Felton Farmers' Market
20 names on the operator's published vendor list. From the operator's vendor directory, which is undated and does not include every stall its own market pages name. Stalls vary week to week, so this tells you who trades here, not who will be there on a given day.
Farmers (9): Apricot King Orchards (Hollister), Casalegno Family Farm (Soquel), Kashiwase Farms (Winton), Live Earth Farm (Watsonville), Pacific Rare Plants (Watsonville), Rodoni Farms (Santa Cruz), Schletewitz Family Farm (Sanger), Stackhouse Brothers Orchards (Hickman), Triple Delight Blueberries (Caruthers).
Food makers and artisans (11): Beckmann’s Old World Bakery (Santa Cruz), Companion Bakers (Santa Cruz), Delicious Crepes (San Jose), Dos Hermanos Pupuseria (Santa Cruz), H & H Fresh Fish Co., Inc., Il Biscotto (Monterey), India Gourmet, La Vie Pure Food Collective, Penny Ice Creamery (Sant Cruz), RoliRoti Gourmet Rotisserie, Twins Kitchen (Santa Cruz).
Santa Cruz Community Farmers' Markets · checked 3 October · payment rules
Who runs these markets
Payment rules are set by each operator rather than by each market, so they are written out once here.
Santa Cruz Community Farmers' Markets
Runs Downtown Santa Cruz Farmers' Market, Westside Santa Cruz Farmers' Market, Live Oak/Eastside Farmers' Market, Scotts Valley Farmers' Market, Felton Farmers' Market.
A nonprofit that came together in autumn 1990, after the Loma Prieta earthquake, and now runs five certified markets representing more than 100 family farms, food makers and artisans.
EBT / CalFresh: redeemed at the information booth with the market manager.
Market Match: EBT is matched dollar for dollar in Market Match tokens for fruit and vegetables, up to $15 per visit.
WIC and Senior Nutrition coupons are taken by eligible farms at all its markets from May to December. EBT tokens are worth $1 each and no change is given.
Certified means certified by the state to sell at a certified farmers market — the operator stresses that it does not mean certified organic.
The operator publishes no pet policy.
Monterey Bay Certified Farmers Markets
Runs Aptos Farmers Market at Cabrillo College.
EBT / CalFresh and card-bought Big Bucks are offered only at its Friday Monterey market and its Saturday Aptos market, and only until 11am. Its homepage and its services page disagree on the start, 9am against 8am, so come between 9 and 11.
Big Bucks are bought with a credit card at the Information Booth and every vendor takes them like cash.
Founded in 1976, it requires its farmers to sell only what they grow themselves.
Animals are not allowed except service animals, which the operator attributes to the California Health and Safety Code.
Where other listings go wrong
Several pages that rank for these markets give hours or seasons that their operators no longer publish. Checked against the operators' own pages on 4 October 2026:
- Downtown's hours. Visit Santa Cruz County's listings and the Downtown Santa Cruz association's page give Wednesdays 1–5pm. The operator says 12:30–5pm, so the first half hour is missing from those listings.
- Downtown's location. The Downtown association's page describes the market in Lot 16 off Church Street, wrapping onto the 800 block of Cedar. Since 4 June 2025 it has run along Cedar Street from Walnut Avenue to Church, around the corner onto Church and into the small lot there.
- "Year round" for Felton and Scotts Valley. The operator's own home page lists both among its year-round markets, but each market's own page gives a season: Felton runs 5 May to 27 October, Scotts Valley 2 May to 21 November. This page follows the market pages.
Common questions
- Is there a farmers market in Santa Cruz today?
- Not today. No farmers market in Santa Cruz County today, Monday 5 October. Next: Tuesday 6 October, Felton Farmers' Market, 1:30–5:30pm at Downtown Felton, on Highway 9, Felton. Year round, Santa Cruz County has a market every Wednesday, Saturday and Sunday.
- What day is the Santa Cruz farmers market?
- Santa Cruz has three: Wednesday downtown on Cedar Street (12:30–5pm), Saturday on the Westside at Mission Street Extension and Western Drive (9am–1pm), and Sunday in Live Oak at 15th Avenue and East Cliff Drive (9am–1pm). All three run year round.
- What are the hours of the Santa Cruz farmers markets?
- Downtown (Wednesday): 12:30–5pm. Westside (Saturday): 9am–1pm. Live Oak (Sunday): 9am–1pm. Aptos at Cabrillo College (Saturday): 8am–noon. Scotts Valley (Saturday, seasonal): 8am–noon. Felton (Tuesday, seasonal): 1:30–5:30pm.
- Are the Santa Cruz farmers markets open year round?
- Four are: Downtown, Westside, Live Oak and Aptos. Two are seasonal. Felton's 2026 season runs to Tuesday 27 October and Scotts Valley's to Saturday 21 November, and neither operator has published a 2027 opening date yet.
- Do Santa Cruz farmers markets take EBT and Market Match?
- Yes. At all five Santa Cruz Community Farmers' Markets — Downtown, Westside, Live Oak, Scotts Valley and Felton — EBT is redeemed at the information booth and matched dollar for dollar in Market Match tokens for fruit and vegetables, up to $15. At Aptos, EBT is processed 8–11am at the Information Booth; its operator does not mention Market Match.
- Where do I park for the Santa Cruz farmers markets?
- Westside and Aptos have free parking on site — the Westside operator describes "an abundance" of it. Downtown has a free bike valet and a Veggie Valet that holds your bags while you fetch the car. The operator publishes no parking guidance for Live Oak, Scotts Valley or Felton.
- Can I bring my dog to a Santa Cruz farmers market?
- Not to Aptos: its operator prohibits animals other than service animals, citing the California Health and Safety Code. Santa Cruz Community Farmers' Markets, which runs the other five, publishes no pet policy.
Checked and left off this page
- — Watsonville Farmers' Market (City Plaza, Fridays). No operator site (the market's website is a placeholder and it links only to Instagram), and the City of Watsonville's own pages disagree on the hours — 2–7pm on one, 2–9pm on another.
- — El Mercado Popular (Santa Cruz County Fairgrounds, Sundays). Listed only by the Fairgrounds as the venue; the operator has no site of its own and does not describe it as a certified farmers market.
- — Capitola. No operator or City of Capitola page shows a farmers market running in 2026.
Sources, checked Saturday 3 October 2026: SCCFM — Downtown Santa Cruz market · SCCFM — Westside market · SCCFM — Live Oak/Eastside market · MBCFM — Aptos Farmers Market · MBCFM — Aptos vendor list · MBCFM — Aptos location · MBCFM — Services (EBT, Big Bucks) · MBCFM — homepage (EBT hours) · SCCFM — Scotts Valley market · SCCFM — Felton market · Santa Cruz Community Farmers' Markets
Monterey County farmers markets · The full Central Coast calendar · Monterey events calendar, by day